Aston Martin Increases Female Drivers

Aston Martin

Thanks in a large part to China where Aston Martin’s client base is 50% female together with the emerging Saudi market who have now lifted restrictions on women drivers , the company is seeing an up turn in its sales to women.

The company is keen to expand this market but are keen to state “There will be no pinking and shrinking”  and have set up a female advisory board on how to approach this client base from design to advertising , whist not disturbing their current client base being mainly male.